Let’s talk and move toward action. Set up: The number of journals is increasing rapidly. Publishing infrastructure is increasingly accessible. Journals continue to aim for bench markers set by large, traditional publishers. Beall’s list has been revised and republished by others. Cabell’s—a subscription journal index—now has 10,000 journals on a “blacklist.” How might we rethink journal “quality” in a way that benefits authors, editors, and libraries without duplicating the faults of the past?